For a visceral automotive experience that will shake your brain around in your skull like a vibrator in, uhh, something, there’s only one car that comes close to the Ferrari 430 Scuderia. You’re think that it must be a Lamborghini, or a Pagani, or an Aston, or something European. But it isn’t. It’s the new Lexus LFA. Yes, the maker of cocooning luxury sedans like the LS600h has a supercar that can be mentioned in the same breath as the modern greats. Even if the LFA’s price tag is the cause of much consternation and discussion, that doesn’t change the nearly miraculous result. From a company known for dreary reliability no less.

You can thank Akio Toyoda, Toyota’s new President/CEO, grandson of the company’s founder, and the man who has spent much of the last 10 years working on the LFA project personally. It’s really no wonder that the car was finally green-lit for production after Akio-san took the helm of the company.

With a V10 that revs to 9,000 rpm in only six tenths of a second, the tachometer is a TFT screen, rather than an analogue dial out of complete necessity. An analogue dial simply couldn’t keep up with the manic engine.

There is a fine line between barking madness and brilliance and that is embodied in no vehicle better than the LFA. So sit back and enjoy a Japanese Domestic Market commercial of the LFA. Ignore the Japanese voiceover and note the tail-out winter shennanigans. Those Japanese… they really get us Canadians, eh?

[YouTube via Autoblog]