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Geneva Debut: Hyundai ix-onic

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Hyundai makes good cars without expensive badges. The company started peddling its automotive wares in North America with the little Excel, which for 1986 in the United States could be had for $4995.00. It looked liked a lot of other boxes at the time, specifically the Toyota Corolla. Since then Hyundai has expanded up the food chain, copying bigger and better cars like two-generation-old Honda Accord (the Sonata) and most every luxury car since 1990 not made by BMW (the Genesis sedan).

Designed in Germany and debuting in Geneva is their latest facsimile, the ix-onic (say ick-sonic). Looking like the unholiest of holy unions between a Honda CRV and a Mazda3, it previews the next generation of the popular Tucson crossover.

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CarEnvy COTY Awards 2008

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It’s December – actually the first December for CarEnvy, and that gives us a unique opportunity: we can be more detached and objective than any other site or magazine because we haven’t driven any of the contenders here. While you might think it odd that we’re giving awards to cars we haven’t driven, you probably haven’t driven them either, and following the industry is beyond an obsession for us so we do have a good idea of what’s good, what’s bad, and what we want. We here at CarEnvy don’t have the luxury of manufacturer invites to press days, but that hasn’t stopped us yet. When the day comes for us to attend such press events, we’ll give you the perspective of the youngest, most Canadian, and most honest individuals around. Until we’re in the shoes of Jeremy, James, and Richard, you’re going to have to make do with our opinions as armchair analysts. Besides, you don’t have to drive a car to want it more than anything.

CarEnvy is about just that, lusting after gorgeous sheetmetal and intoxicating engine sounds. So we’ve decided to find you the most desirable and important cars to hit the streets in 2008 – the Cars Of The Year (COTY). This is not from the perspective of which car is the best to drive or which one handles the best, because we have little first-hand experience. This is a list of winners (and contenders) from eight separate categories based on which one we want the most. Beers were consumed and hours were spent discussing which car would make us the envy of our neighbours and which would have us nursing a semi just by sitting in the drivers seat.

The criteria are simple. The winning car in each category must

  1. Be desirable
  2. Be very desirable
  3. Be more desirable than its competitors without regard for practicality or price (unless needed to break a tie)
  4. Be sold in Canada in 2008 (but not if #1 and #2 are overwhelming)
  5. Be cars. We aren’t called TruckEnvy or SUVEnvy.

Madames et Monsieurs, put your hands together for the inaugural CarEnvy COTY Awards.

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