Hyundai makes good cars without expensive badges. The company started peddling its automotive wares in North America with the little Excel, which for 1986 in the United States could be had for $4995.00. It looked liked a lot of other boxes at the time, specifically the Toyota Corolla. Since then Hyundai has expanded up the food chain, copying bigger and better cars like two-generation-old Honda Accord (the Sonata) and most every luxury car since 1990 not made by BMW (the Genesis sedan).
Designed in Germany and debuting in Geneva is their latest facsimile, the ix-onic (say ick-sonic). Looking like the unholiest of holy unions between a Honda CRV and a Mazda3, it previews the next generation of the popular Tucson crossover.
So that’s what a design masterwork looks like. Ah. And it was designed in Irvine, California?!?! Why Hyundai, I do believe you’ve outdone yourself on this one. And apparently, I’m far from the only one—the Hyundai Genesis has just won the 2009 Canadian Car of the Year award as determined by the Automobile Journalists Association of Canada. There’s a design team that should ask for a nice, fat raise in pay.
But you didn’t come here to read my blathering on about how astoundingly gorgeous this car is. Chances are good you’re doing enough of that yourself. So while there’s a tiny bit more wordiness after the jump, there’s also a nice gallery. Click right this way, won’t you?
As you may have imagined, putting on an auto show is hard work. It takes the skill and dedication of untold numbers of people to make it all work, placing each brick next to their neighbour’s and hoping like hell someone remembered to mix the mortar correctly. Where do we fit in as writers and enthusiasts of this stuff? I’d like to imagine we’re tiny specks of colourful grit; occasionally irritating, but overall quite essential to the look and feel of the finished product. In reality, though, it’s possible that someone’s just overmixed me, as I’ve now been awake since 2:30am and am somehow thinking this all makes sense as I type it.
Here’s a sneak peak at a couple of the Hyundai commercials that will be aired during the Superbowl this Sunday. Hyundai, Audi, and Toyota will be the only auto manufacturers to display ads during the notoriously expensive Superbowl airing. Hyundai is focusing on their new Assurance program, the new Mustang-fighting Genesis Coupe, and the garnering of the North American Car of the Year award for the Genesis sedan. To my eye, the Genesis Coupe commercial is easily the best, with the Angry Bosses commercial in a close second. The commercials advertising the Assurance program damn near put me to sleep, but I suppose that in these trying economic times, that’s what people want to hear. Me, I just want to see powerslides and drifting. Enter Genesis Coupe. More Hyundai Superbowl action after the jump.
It’s December – actually the first December for CarEnvy, and that gives us a unique opportunity: we can be more detached and objective than any other site or magazine because we haven’t driven any of the contenders here. While you might think it odd that we’re giving awards to cars we haven’t driven, you probably haven’t driven them either, and following the industry is beyond an obsession for us so we do have a good idea of what’s good, what’s bad, and what we want. We here at CarEnvy don’t have the luxury of manufacturer invites to press days, but that hasn’t stopped us yet. When the day comes for us to attend such press events, we’ll give you the perspective of the youngest, most Canadian, and most honest individuals around. Until we’re in the shoes of Jeremy, James, and Richard, you’re going to have to make do with our opinions as armchair analysts. Besides, you don’t have to drive a car to want it more than anything.
CarEnvy is about just that, lusting after gorgeous sheetmetal and intoxicating engine sounds. So we’ve decided to find you the most desirable and important cars to hit the streets in 2008 – the Cars Of The Year (COTY). This is not from the perspective of which car is the best to drive or which one handles the best, because we have little first-hand experience. This is a list of winners (and contenders) from eight separate categories based on which one we want the most. Beers were consumed and hours were spent discussing which car would make us the envy of our neighbours and which would have us nursing a semi just by sitting in the drivers seat.
The criteria are simple. The winning car in each category must
Be very desirable
Be more desirable than its competitors without regard for practicality or price (unless needed to break a tie)
Be sold in Canada in 2008 (but not if #1 and #2 are overwhelming)
Be cars. We aren’t called TruckEnvy or SUVEnvy.
Madames et Monsieurs, put your hands together for the inaugural CarEnvy COTY Awards.