Advertising is powerful. Advertising is pervasive. Advertising is also frequently ignored because it’s absolutely everywhere. Except Sao Paolo, Brazil. But other than that, it’s on buses, benches, billboards, bicycles, and burritos. You’ve never seen a burrito with an ad on it? You need to get out more.
We’ve been inspired by Hyundai’s latest banned ad – seen above, developed by Amsterdam ad agency Fitzroy and only mildly creepy – to compile a list of our all-time favourite banned car commercials. Here are the top 5 (that’s not including the one above!)!
Not funny “ha ha”, more funny as in “interesting”. I wrote an article for no one but myself in July of 2008 that is funny when I look back on it now, and I think you’ll agree. At the time, gas prices were exorbitant and people were fearful or $2.00/L gas. As a result, sales of small cars were up and truck/SUV sales plummeted, at least that’s what I heard from the news. Alberta seemed oddly immune. The situation everywhere but Alberta undoubtedly compounded the impact of the worsening economy on the Domestic 3, who were and are reliant on truck/SUV sales for a significant portion of their revenue.
This having been said, no one could have predicted the failure of so many banks, insurance companies, newspapers, and automobile manufacturers even just 6 months ago. Take a walk with me in my time machine back to July, 2008. My how times have changed.
Well let’s start with the good news first because the world is already depressing enough as it is. We have the first new pics of the new 2010 Ford Fiesta and the 2010 Ford Mustang. Both are very promising vehicles for the Blue Oval brand as it attempts to return to profitability. Alan Mullaly, Ford’s CEO, has said that he wants to make the company profitable again by creating vehicles that people want instead of cutting and slashing price and products back (a la Chrysler and GM). This will be accomplished under the “One Ford” vision where vehicles will be designed to compete in multiple global markets as opposed to the current set-up where each market receives exclusive vehicles.