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Post Tagged with: "marketing"

Toyota: We Can Be Weird and Terrible, You Can’t!

By Peter Dushenski

Not to beat a dead horse, but I get a kick out of this. I wish that the strange screenshot above were unique, but it’s just one part of Toyota’s recent string of marketing chin-scratchers.

From watching this colourful commercial (embedded below) you just get the sense that a 38-year-old marketing exec spent an entire work week on just this one doodle; working it, reworking it, and ultimately settling on a portrait that only Bob Villa’s sweet tooth could love.

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Top 5 Banned Car Commercials (Okay, Top 6)

Advertising is powerful. Advertising is pervasive. Advertising is also frequently ignored because it’s absolutely everywhere. Except Sao Paolo, Brazil. But other than that, it’s on buses, benches, billboards, bicycles, and burritos. You’ve never seen a burrito with an ad on it? You need to get out more.

We’ve been inspired by Hyundai’s latest banned ad – seen above, developed by Amsterdam ad agency Fitzroy and only mildly creepy – to compile a list of our all-time favourite banned car commercials. Here are the top 5 (that’s not including the one above!)!

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Peugeot RCZ: Coupé Interdite

Comment dites-vous “RCZ”?
The Porsche Cayman and the Peugeot RCZ may both be assembled by Canadian-Austrian monolith Magna Steyr, but each gazes into the automotive snowglobe from a slightly different angle.
The mid-engined Cayman carries its sporting pretenses on its lapel for all to see. The Peugeot’s FF approach is closer to that of the Audi TT, minus drive to all four patches. That, and a focus on style, is where the paths diverge.
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Video: Supercharged Audi S4 Slalom

ski_001

The new 2009 Audi S4 is perfectly good supercharged sedan that is a healthy addition to the A4 range. It’s no RS4 but I can understand the need for an “S” variant in the line-up, if only to bridge the gap between the slightly over-priced A4 and the severly over-priced RS4.

These days, Audi is one of the few companies that is actually increasing its marketing efforts. Only Hyundai/Kia are doing the same, while the rest of the industry is cutting back in an effort to stay in the black. Apparently the marketing assault is working because Kia, Hyundai, and Audi are weathering the storm better than almost any other manufacturer in this harsh economic climate.

Audi’s latest marketing bit takes us to the ski slopes. It probably isn’t shot in the Rockies, but I won’t count it out as anti-Canadian just yet. The video features Audi-branded skis (and skier) going against an Audi-branded car. Which brand will win? (Spoiler alert: Audi)

But will man be able to beat machine? You’ll have to follow the jump to find that one out :)

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