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Archive for category: Video

British Production Value Is Amazing, Except For When It Isn’t

The reason we really love Top Gear, aside from the acerbic wit and entrenched dynamics, is the peerless production value. There are dozens of cameras everywhere, helicopters taking aerials, and graphics wizard-ninja-hybrids to pull it all together. Not that this should surprise, not considering the BBC’s budget for the program, which is estimated to be in the order of $500,000 per episode.

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Making a 2012 Audi A7 Out Of Paper [VIDEO]

Artist Taras Lesko is an artist in every sense of the word.

He doesn’t sing or act or paint, though, he makes paper models that twist the traditional Japanese art of origami, plucking the 17th century art form out of feudal Japan, and in doing so creates something contemporarily relevant.

Here he has taken 285 sheets of paper and formed 750 entirely unique parts. Two hundred and forty-five hours later and voilà, a stunning replica of Audi’s new 4-door coupe: the A7.

Now that’s an artist.

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Top 5 Audi A1 Commercials [VIDEO]

Audi is trying everything in their power to polish the not-very-turd-like VW Polo into a gleaming, MINI-beating distillation of their larger cars.

The marketing for the Audi A1 has thus far been youthful, clearly expensive, unconventional, and (not so) surprisingly unsuccessful in moving units.

Let’s take a look at the Top 5 Audi A1 Commercials to see if we can pinpoint exactly where Audi is going wrong. If we can do that, perhaps we can shed some light onto Audi’s reluctance to sell the A1 here in Canada.

As Mark Twain put it, “Many a small thing has been made large by the right kind of advertising.” I guess that means Audi’s small thing just needs a little better advertising.

5. “The Next Big Thing”, starring Justin Timberlake.
This is a weird one. The whole premise of a mini web series featuring a Hollywood A-lister to promote a car is tenuous at best. I understand that celebrity endorsements are big business, but I’m not sure that the execution is there with this series of webisodes. JT must’ve used up all his acting aptitude on The Social Network.

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Video: The 5 Legs of Targa Tasmania for Porsche

Catch up on the week that was with all five legs of the Australian version of the Targa Newfoundland. In usual Targa style, the racing was close, the weather was demanding, and the cars were inspiring.

Ultimately, Rex Broadbent and co-driver Chris Randell would take their fifth consecutive Classic Competition victory in their yellow 1974 Porsche 911 Carrera RS. After 5 wins, Rex was quick with a smile and a cheeky offer to race in Europe, should anyone out there be looking for an aging Ozzie with the reflexes of a 20-year-old. Rex, with the usual Australian modesty, attributed his success to the reliability of the 911 platform. I can’t honestly say that these videos make me want a 911 any less, so watch them at your peril.

Video documentation of legs 2-5 is below, including plenty of Walter Röhrl and his 1981 911 SC.

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The Most Exciting Car At The 2010 24 Hours of Le Mans: BMW M3 GT2 Art Car by Jeff Koons

American contemporary/Neo-Pop/Post-Pop artist Jeff Koons has followed in the footsteps of Roy Lichtenstein, Andy Worhol, Ernst Fuchs, and other greats with his design for BMW’s 17th art car. Koons has taken the E92 BMW M3 GT2 car as his carte blanche and used God only knows for inspiration. All we know is that the result is attention-grabbing, unabashedly different, and the most exciting design at this year’s 24 Heures du Mans.

But who is Jeff Koons? And where else might we have seen his work?

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Evo’s Chris Harris Thrashes Porsche 911 GT3 RS and Ferrari 458 Italia

Chris Harris should be no stranger to you by now; he’s a British journalist who is as engaging as Jeremy Clarkson, with the added bonus of having genuine driving skill. To top it off, we can see his videos more regularly online than we can BBC’s Top Gear. This makes Harris’ video reviews more accessible for online auto enthusiasts like us. You may also recall that “Monkey” Harris drove in the 24 Hours of Nurburgring in a near-stock 911 GT3 RS with the indefatigable Walter Röhrl as a co-driver. Now, he has taken the two hottest supercars of 2010 and given them a proper thrashing.

Personally, while I appreciate the technical genius and well-rounded ability of the 458, its looks to absolutely nothing for me. The three tailpipes are the ultimate offense, although these are minor gripes – it’s still the best mid-engined V8 Ferrari ever. Although I much preferred the 430 Scuderia.

The 911 GT3 RS is another car that has be enraptured and enthralled. While the 911 is hardly a new model for Porsche, each generation grows in size to accomodate its fatter occupants desiring more luxury accoutrements. The 997.5 is no different. But while the normal models gain weight, the performance models gain horsepower, focus, and are actually lighter than their predecessors due to a Type A obsessiveness within Porsche to save grams wherever possible.

So let’s see what the thinks of the two hottest cars of year have to offer!


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Once More Onto The ‘Ring – Ferrari 599XX

We never get tired of Nurburgring videos. There’s something about watching a master flog a fast car at crazy speeds around the Green Hell that makes us giggle and gawk like teenage girls stalking that creepy vampire kid from the “Twilight” movies. Whether it’s a GT3 or a GT-R or a GTS, feeling the elevation changes as the scenery flies by is always a great way to waste away an afternoon on YouTube.

Strictly speaking, the Ferrari 599XX is not a street car. It’s a limited-production track toy for those anointed by the Factory as being worthy. Regardless, they’ve broken the record for a “production-based, non-street-legal” car, whatever that means.

What we think it means is a new Ferrari busted up the seven-minute barrier on its way to a lap time of 6:48:16. And that’s fast. Wicked fast.

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You’re Gonna Wanna See This: The Making Of The Bugatti Veyron

The way only National Geographic can, they’ve documented the anal-retentive, Type A personality manner in which the Bugatti Veyron is assembled. I recently watched a similar feature on the Lamborghini Mucrielago LP670-4 SV and it was just as stunning. If you don’t have the 40 minutes to watch the whole 4-part Veyron series, make the time.

Part 2, 3, and 4 are below.

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